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Features of Online Booking System: Elevate Your Hotel

September 08, 2023
10:15 AM

Online booking services have contributed to transforming the way people view reservations in the hospitality industry. The features of an Online Booking System help connect travelers worldwide.’

Firstly, online bookings offer convenience and accessibility, which allows customers to browse and book hotel rooms and other travel-related services. Furthermore, online booking software features provide an extensive range of options that allow potential customers to:

  • Compare prices; 
  • See reviews; and 
  • Check room availability.

As a result, online booking services have become a key to building a hotel’s identity. So, these systems’ useful features help improve a hotel’s hospitality services and even promotions or rewards.

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Here is how the features of an Online Booking System elevate your hotel business’s identity.

The Evolution of Hotel Booking

Traditionally, booking reservations at specific establishments involves either physical interactions or telephone calls. 

Before the involvement of booking technology or systems, travelers solely relied on sources such as:

  • Brochures;
  • Guidebooks; or 
  • Recommendations from third-party sources.

This approach is time-consuming and stressful for travelers and establishments’ staff. After all, both sides must relay vital booking information via phone or at the front desk.

The Rise of Online Booking and WordPress Plugins Systems

The slow emergence of online booking and reservation plugin services revolutionized the reservation processes within establishments like hotels and restaurants. The booking system features came at the perfect time as the internet also rose in popularity, and resulted in what it is today.

How many people book hotels online, why you need Features of Booking System

Source: Hotels & Discounts.

There is an assortment of websites and mobile apps that provide online platforms. So, users can search for specific establishment details and compare prices and features using these platforms.

Additionally, the shift towards digital exposure and approach has made the rise of online booking applications result in a remarkable outcome. 

For instance, in 2023, 59% of hotel bookings were mostly made via online channels.

Advantages of Online Hotel Booking Services

As a result of its integration into workflow processes, online booking features provide a range of benefits for the staff and customers.

For guests, online booking services provide access to room and date availability, and hotel features 24/7. Thus, it allows users to book reservations anytime, anywhere, without being constrained by business hours.

In addition to checking availability,  potential customers can see the prices of hotel services.

For the business staff, the features of an Online Booking System, such as WordPress plugins, ensure streamlined reservation processes. 

The system allows staff to efficiently accommodate booked reservations no matter the number of guests.

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Additionally, these features enable them to thoroughly check the number of reservations and confirm which one is dated or quickly booked.

Furthermore, implementing online booking applications helps establishments save expenses from physical records. This grants hotel staff more flexibility in dynamic expenses and improves the hotel’s featured services.

Benefits of the Features of an Online Booking System for a Hotel Business’ Identity

An Online Booking System can enhance a business’s identity and general performance. 

Managing Occupancy and Revenue

Online booking services optimize businesses’ occupancy and revenue by applying planned pricing strategies. So, by adjusting the prices to meet the changing demands and availability, businesses can maximize profit results.

Some online booking plugins include a hotel tax calculator feature. For instance, in eaSYNC Booking’s case, it’s present in the Pro Plan and allows businesses to calculate discounts and promotions, too!

Additionally, these systems facilitate seasonal forecasting to allocate resources and reduce overbooking risks. Synchronizing real-time bookings enhances the reliability and customer trust in the businesses.

Integration of Additional Services

Hotel businesses can further build their identity by carefully integrating additional services into their online booking systems. This may include features such as dining, touring, and other reservations. 

Applying these features broadens what the business can offer and establishes it as a worthwhile travel destination. As a result, this lets potential guests know that your establishment is everything they’re looking for in their traveling or dining experiences.

Mobile Booking Apps & Stats

The growing relevance of mobile devices opens new ways for hotel businesses to reach out to potential customers. Future innovations and progress are integrating booking features within mobile apps and devices. As a result, potential customers can see what rooms are available and when, so they can book reservations at any location and time.

These apps can help businesses build up their identity by increasing user experiences. Thus, these features will offer a smoother booking process reflecting the businesses’ professionalism.

Online Reviews and Ratings

Online reviews and ratings also play a crucial role in improving a business’ identity. 

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Positive reviews reflect how the services provided an excellent guest experience. As a result, they increase booking advantages and trust in the business.

Security and Data Privacy

Lastly, ensuring guest information and privacy safety are fundamental in shaping a secure image of the business. 

Online booking systems like WordPress Plugins allow businesses to apply robust security measures and safeguard sensitive data. For instance, sensitive data includes personal information and payment details. The commitment to data security provides the benefit that the business is trustworthy.

Future Trends in Online Booking

Online booking systems have become a norm within most businesses. The online reservations and booking software market was projected to grow at a rate of 12.50% between 2020 to 2027. After all, the ability to book appointments and schedule reservations reflects the business’ innovative approach.

Because of the significant growth of online booking systems within the market, future advancements are bound to follow. 

So, here are some potential trends that can be implemented in future online booking software.

Frictionless Online Booking

The online booking systems industry will adapt the software to make navigation frictionless. Thus, it minimizes delays and provides a more comprehensive booking experience for users.

Cloud-based System

A cloud-based booking system allows businesses to access all reservations and manage appointment schedules. As a result, many industries have grown to rely on this software due to its functionality and bug-free features.

Personalized Booking

One of the most anticipated trends is optimizing booking experiences to improve customer expectations. This also helps the users feel valued and understood within the service.

Final Thoughts on the Features of an Online Booking System

Online booking software and WordPress Plugins offer numerous benefits that boost business identity and improvements. 

Businesses need these systems that offer functionalities such as:

  • Streamlining establishment services;
  • Properly organize and manage booking reservations; and 
  • Rely on the latest trends.  

These features serve as key factors in optimizing the booking software.

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